What is BankScope?
About...
BankScope equips leaders with a unified view of bank performance and external market dynamics. By integrating geographic views, demographic insights, rate intelligence, marketing efforts, and custom analytics, it enables faster, more informed decisions across retail operations, branch optimization, product pricing, and strategic planning. With BankScope, leadership teams can move beyond static reports to explore trends interactively in a competitive, data-driven environment.
What's in the Pipeline...
- Publishable reports for boards and management
- Competitor-specific profile pages
- Rate subscription uploads to Rate Hawk
- UBPR loan, risk, summary, and delinquency information
- Zillow home and micro-geographic economic data
- Saved ‘views’ in geospatial
- Mass upload for marketing CRM files
- Marketing effort pro formas and results analysis
- Bureau of Labor Statistics overlays
- Extrusion layers of summary UBPR data
- Executive summary performance page
- Treasury bids, winners, calendars, and timelines
Using BankScope
Who is your Competition...
Most banks and credit unions typically define their competition based on geographic proximity rather than asset size. Instead of relying solely on balance sheet metrics, BankScope empowers users to build custom peer groups using geographic filters. This flexible approach supports more precise branch-level analysis and competitive monitoring tailored to each institution’s market footprint.
What is the environment offering ...
Within the Geospatial module, you start by selecting the Peer Group of interest. From there, you can integrate a variety of data sources to evaluate demographics, deposit concentration, trend analysis, and more … enabling a comprehensive view of the competitive landscape.
What is the competition doing ...
The Rate Hawk module helps teams monitor product and rate offerings over time, providing a centralized and consistent view of pricing strategies and product structures. Complement this with the Liabilities module, which allows you to evaluate financial performance in the context of your selected peer group.
How are we competing ...
Designed as an end-to-end marketing management tool, the Marketing module enables marketing teams, management, and market leaders to track outreach efforts, monitor progress, and evaluate performance against competing institutions.
Harvesting your Peer Group...
Filters
Notes
Campaign Spend | Budget
Total of expenses incurred (red = over | blue = under)Effort Spend | Budget
Total of expenses incurred (red = over | blue = under)Channel Spend by Effort & Vendor
Total expenses incurred (Effort | Vendor)Total Spend over Time:
Campaign Description
General Campaign Information
Campaign Dollars Allocated
Campaign Allocations Paid
Effort Description
General Details
Budget & Planning
Tracking of LMI & Minority Efforts
Rate Information
Search Criteria
Discussion of Expectations & Results
Chained Items
Budget & Planning
Financial Inputs
Pro Forma
Actual Results
Vendors, Agencies, & Contacts
Product Offerings
Bank Employees
Markets
Plan Components
Rate Leaders
Historical Rate Movement to Effective Fed Funds
Daily Spread Against Effective Fed Funds
Market Leader Changes
Treasury Curves
Watch List
1. Search for the product you want to create.
2. Start with Bank → Product Class → Product Name
3. Click the product in the table to load its attributes.
3. If it needs to be modified, make the necessary changes and select 'Modify Selected Product'.
4. If the product doesn't exist, create it and select 'Save New Product'.
1. Search for the product you've observed.
2. From the dropdowns, start with Bank → Product Class → Product Name
3. If the Product Name doesn't exist in the dropdown, go to the Product Registry and build it.
4. Click the observation in the table you want to use as a template - Don't forget to change applicable details!